The goal of the new owners is to grow the team and return it to the English Football League in front of increased attendances, and in an improved stadium, while making a positive difference to the wider community in Wrexham. This goal is being pursued through four guiding principles: to protect the heritage of Wrexham AFC, reinforce community values, grow the exposure of the club, and create a winning culture.
Following on from the high-profile change in ownership by American actor Rob McElhenney and the Canadian actor Ryan Reynolds, the club is exploring new avenues to increase membership, enhance the matchday experience and further invest in the National League team.
Part of these plans involve the redevelopment of the Kop stand, once the largest all-standing terrace in the English Football League at 5,000 capacity but now no longer in use.