AFL Architects | AJ Bell Stadium
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AJ Bell Stadium

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The AJ Bell Stadium is the home of the Salford Red Devils Rugby League Football Club and the Sale Sharks Rugby Union Football Club.

This prominent venue has been crafted with the future in mind. The initial phase delivered 12,000 seats, with the potential to expand to 20,000. This opportunity considers the growth of the host clubs, creating an aspirational, future-proofed space to compete within.

Designed for versatility, the stadium is also UEFA compliant, hosting an England women's Euro 2013 qualifying match and being the home to Manchester United’s under-21’s team.

AFL Architects Salford City Stadium 8
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The location provides a unique design opportunity: to give passersby a glimpse into the stadium.

Located alongside the Barton Bridge flyover, the design concept for a “pavilion in a park” creates an impactful first impression.

Within the Pavilion Stand, we have created accommodation for club functions, conferences, and banqueting for up to 750 people. The stand is also accessible for the local community, allowing them to lease space and use the two community pitches and dedicated changing facilities.

Thus establishing the west stand as the focal point at 4,500 capacity, the remaining three stands are of dropped elevation and 2,500 capacity each. This creates a powerful visual effect with the two sides at opposition to each other in colour, height, and composition.

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The stadium footprint has been kept to a minimum to impact on the site as little as possible.

Throughout the design process we specified materials and products which have a suitable sustainable property. This has been proved through the BREEAM accreditation process with the majority of materials achieving a BREEAM Green Guide rating of A+ and A. All internal and external lighting is in accordance with CIBSE Guidelines. Many areas are controlled under PIRs to minimise energy demand. A BMS system has been incorporated to monitor this demand.

We have retained and embraced the Salteye Brook allowing for those habitats already in the area to remain and encourage the development of further habitats. This forms part of the Salteye ecological corridor. Lowland neutral grassland is the single most threatened type of grassland habitat in the UK and has suffered the greatest loss in the last seventy years. Wildflower meadows were therefore included to the land associated with the stadium development.

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Designing to guidance from the Green Guide and Accessible Stadia ensure that the stadium meets the needs for all users to enjoy.

The main entrance of the West Stand is clearly visible due to the arch feature to the elevation, sloped glazing and express entrance box. Signage also identifies the main entrance and other facilities.

All access routes have been designed to allow for ease of movement for wheelchair users and those with prams. General accommodation stairs have been designed for ambulant disabled users. All concourse kiosks and bars incorporate a DDA compliant drop-down counter. An induction loop is also provided within the reception for people with impaired hearing.

The North, East and South stands are accessed at grade level. Concourse and toilet facilities are positioned along the length of the concourse.

The intention was to create a truly democratic venue - one that every member of the community can enjoy.

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